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Recently, the Downtown Hays Development Corporation (DHDC) launched The Bricks area as a means to brand the entire downtown area. With the Chestnut Street District already established, The Bricks in Downtown encompasses a wider area, to include all of downtown. The name was chosen due to the bricks along the streets as well as many of the historical buildings facades made of bricks. This will allow the DHDC to address branding and marketing strategies as a whole, including unifying downtown, bringing more patrons downtown, and creating a larger identity.